Content Curation for Law Firms: One E-mail a Week Could Transform Your Social...
Before you launched your firm’s social media platforms — blog, LinkedIn, Twitter — you made sure to conduct a training session for the attorneys and staff you’d being relying on to create content and...
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Content Marketing for Lawyers: 22 Simple Techniques to Beat Writer’s Block...
Not every blog post can be a magnum opus, particularly with the brisk throughput requirements of content marketing. Practicing what they preach (see tip #22), the Copyblogger team have created an...
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Content Marketing for Lawyers: A Timeline of Selling Through Storytelling
The long history and distinguished heritage of content marketing is laid out in this informative and entertaining infographic from the Content Marketing Institute. As a current subscriber of the genius...
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Endeavor to Be Useful: Legal Marketing Tips 02.24.12
A digest of social media “how-to” advice and tips for legal marketing. An SEO Fixation Will Destroy Your Internet Marketing Strategy | SocialMouths 4 Old School Ways to Promote a Brand New Blog | For...
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Legal Research: Tips on How to Get More Out of Google Scholar
Google has made search so mind-bogglingly simple that is seems you can type any vague set of words into the search field and find exactly what you want. But if you need to hone legal research on Google...
View ArticleSocial Media for Law Firms: Free HubSpot Report Offers Trove of Valuable...
The best things in social media research are (frequently) free. That’s certainly the case with HubSpot’s new report “ The 2020 State of Inbound Marketing.” Highlights include: Survey results of 970+...
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Google+ for Lawyers: Reduced to a “Just in Case” SEO Strategy? [INFOGRAPHIC]
I hate to say “I told you so, but…” The rapturous welcome and flood of sign-ups for Google+ last summer can no longer disguise the platform’s fundamental problems. For example, tracking research by...
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Legal Marketing: What You’re Missing at SXSW 2020
Every spring the social media and entertainment industries converge on Austin, Texas for SXSW (shorthand for South by Southwest), one of the most frantically busy and buzz-worthy conferences of the...
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3 Law Firm Marketing Lessons from a Guy Who Makes Fiberglass Shower Pan Liners
I’m having a walk-in shower installed in my home, and getting a workshop in branding and word-of-mouth marketing in the process. When I began the project, I thought all I needed was a plumber and a...
View ArticleLaw Firm Website Redesign: Move Your Standalone Blog to Your Website
Judging from lunch and happy hour conversations at the LMA 2020 annual conference, we’re in for a wave of law firm website refreshes and redesigns. There was a lot of discussion about incorporating...
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